Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.
If you use our products and services in the European Economic Area (EEA), Xiaomi Singapore Pte. Ltd. will act as the data controller and be responsible for the processing of the data. Contact details of Xiaomi Singapore Pte. Ltd. can be found in the "Contact Us" section.
In order to provide our services to you, we will ask you to provide personal information that is necessary to provide those services to you. If you do not provide your personal information, we may not be able to provide you with our products or services.
We will only collect the information that is necessary for its specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes. We may collect the following types of information (which may or may not be personal information):
Information you provide to us or upload (including your contact details): we may collect any and all personal information you provide to us, like your name, mobile phone number, email address, delivery address, ID card, driver license, passport details, Mi Account details (e.g. your security related information, name, birthday, gender), order, invoicing details, materials or data you may sync through Mi Cloud or other apps (e.g. photos, contact lists), information in relation to creating an account and participating in the MIUI Forum or other Xiaomi platforms, phone numbers you insert into your contacts or to send a message, feedback, and any other information you provide us.
Information specific to you that may be assigned by us: we may collect and use information such as your Mi Account ID.
Information specific to you that may be assigned by Third Party Service Providers: we may collect and use information such as your advertising ID assigned by Third Party Service Providers.
Financial information: we may collect information related to completing purchases. For example, the bank account number, account holder name, credit card number etc.
Social information: information related to your social activities. For example, current employer, current job title, education background, professional training background etc.
Device or SIM-related information: information related to your device. For example, IMEI number, IMSI number, MAC address, Serial number, MIUI version and type, Android version, Android ID, screen display information, device keypad information, device manufacturer details and model name, network operator, connection type, hardware usage information such as battery usage, device temperature.
Application information: information related to your software usage. For example, application list, application status record (e.g. downloading, installing, updating, deleting), application ID information, SDK version, system update settings etc.
Location information (only for specific services/functionalities): various types of information on your location. For example, region, country code, city code, mobile network code, mobile country code, cell identity, longitude and latitude information, time zone settings, language settings.
Log information: information related to your use of certain functions, apps and websites. For example, cookies and other anonymous identifier technologies, IP addresses, network request information, temporary message history, standard system logs, crash information.
Other information: environmental characteristics value (ECV) (i.e. value generated from Mi Account ID, phone device ID, connected Wi-Fi ID and location value).
We may also collect other types of information which are not directly or indirectly linked to an individual and which is aggregated, anonymized or de-identified. For example, the device model and system version number of the user’s Xiaomi mobile phone device may be collected when using a particular service. Such information is collected in order to improve the services we provide to you.
We may use your personal information for the following purposes:
Here are more details on how we use your information (which may include personal information):
We may use your name, phone number, and email address, Mi Account ID and IMEI number to provide marketing materials to you relating to goods and services of Xiaomi companies and our business partners which offer network, mobile applications and cloud products and services. To provide better user experience, we may recommend above-mentioned products, services and activities based on information about your purchase history, website browsing history, birthday, age, gender, and location. We will only so use your personal data after we obtain your prior explicit consent and involve a clear affirmative action or indication of no objection in accordance with local data protection laws, which may require separate explicit consent. You have the right to opt out of our proposed use of your personal data for direct marketing. If you no longer wish to receive certain types of email communications you may opt-out by following the unsubscribe link located at the bottom of each communication. We will not transfer your personal data to our business partners for use by our business partners in direct marketing.
With whom we share your information
We do not sell any personal information to third parties.
We may disclose your personal information on occasion to third parties (as described below) in order to provide the products or services that you have requested.
Disclosure may be made to Third Party Service Providers and affiliated companies listed in this section below. In each case described in this section, you can be assured that Xiaomi will only share your personal information in accordance with your consent. Your consent to Xiaomi will engage sub-processors for the processing of your personal information. You should know that when Xiaomi shares your personal information with a Third Party Service Provider under any circumstance described in this section, Xiaomi will contractually specify that the third party is subject to practices and obligations to comply with applicable local data protection laws. Xiaomi will contractually ensure compliance by any Third Party Service Providers with the privacy standards that apply to them in your home jurisdiction.
Sharing with our group and third party service providers
From time to time, in order to conduct business operations smoothly in providing you with the full capabilities of our products and services, we may disclose your personal information from time to time to other Xiaomi affiliated companies (in communications, social media, technology or cloud businesses), or our third party service providers which are our mailing houses, delivery service providers, telecommunications companies, data centers, data storage facilities, customer service providers, advertising and marketing service providers, agents acting on behalf of Xiaomi, [related corporations, and/or other third parties] (together “Third Party Service Providers”). Such Third Party Service Providers would be processing your personal information on Xiaomi’s behalf or for one or more of the purposes listed above. We may share your IP address with third parties when using certain mobile applications on our device in order to provide you with some of the services you requested. If you no longer wish to allow us to share this information, please contact us at email@example.com.
Sharing with our group’s ecosystem companies
Xiaomi works together with a cool group of companies, which together form the Mi Ecosystem. The Mi Ecosystem companies are independent entities, invested and incubated by Xiaomi, and are experts in their fields. Xiaomi may disclose your personal data to the Mi Ecosystem companies so as to provide you with and improve the exciting products and services (both hardware and software) from the Mi Ecosystem companies. Some of these products and services will still be under the Xiaomi brand, while others may use their own brand. The Mi Ecosystem companies may also share data with Xiaomi from time to time in relation to products and services under the Xiaomi brand and other brands owned by Xiaomi to provide hardware and software services, and to create better functions and user experience. Xiaomi will take appropriate organizational and technical measures to ensure the security of personal data during the process of sharing of information, including but not limited to the encryption of your personal data. If Xiaomi is involved in a merger, acquisition or asset sale of all or a portion of our assets, you will be notified via email and/or a prominent notice on our website, of any changes in ownership, uses of your personal information, and choices you may have regarding your personal information.
Sharing with others
Xiaomi may disclose your personal information without further consent when required under applicable law.
Information not requiring consent
We may share anonymized information and statistics in aggregate form with third parties for business purposes, for example with advertisers on our website, we may share them trends about the general use of our services, such as the number of customers in certain demographic groups who purchased certain products or who carried out certain transactions.
For the avoidance of doubt, Xiaomi may collect, use or disclose your personal information without your consent if it is and only to the extent it is allowed explicitly under local data protection laws.
Xiaomi’s security measures
We are committed to ensuring that your personal information is secure. In order to prevent unauthorized access, disclosure or other similar risks, we have put in place reasonable physical, electronic and managerial procedures to safeguard and secure the information we collect on your mobile device and on Xiaomi websites. We will use all reasonable efforts to safeguard your personal information.
For example, when you access your Mi Account, you can choose to use our two-step verification process for better security. When you send or receive data from your Xiaomi device to our servers, we make sure they are encrypted using Secure Sockets Layer (“SSL”) and other algorithms.
All your personal information is stored on secure servers that are protected in controlled facilities. We classify your data based on importance and sensitivity, and ensure that your personal information has the highest security level. We make sure that our employees and Third Party Service Providers who access the information to help provide you with our products and services are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet such obligations. We have special access controls for cloud based data storage as well. All in all, we regularly review our information collection, storage and processing practices, including physical security measures, to guard against any unauthorized access and use.
We will take all practicable steps to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure, and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet.
We will take upon the personal data breach, notifying the breach to relevant supervisory authority or under some circumstances, notifying the personal data breach to the data subjects by complying with applicable laws, including your local data protection legislation.
What you can do
Personal information will be held for as long as it is necessary to fulfill the purpose for which it was collected, or as required or permitted by applicable laws. We shall cease to retain personal information, or remove the means by which the personal information can be associated with particular individuals, as soon as it is reasonable to assume that the purpose for which that personal information was collected is no longer being served by retention of the personal information. If further processing is for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes according to the applicable laws, the data can be further retained by Xiaomi even if the further processing is incompatible with original purposes.
Accessing other features on your device
Our applications may need access to certain features on your device such as enabling emails to contacts, SMS storage and Wi-Fi network status, as well as other features. This information is used to allow the applications to run on your device and allow you to interact with the applications. At any time you may revoke your permissions by turning these off at the device level or contacting us at firstname.lastname@example.org.
You have control over your personal information
Xiaomi recognizes that privacy concerns differ from person to person. Therefore, we provide examples of ways Xiaomi makes available for you to choose to restrict the collection, use, disclosure or processing of your personal information and control your privacy settings:
You may obtain more details in relation to your device’s security status in the MIUI Security Center as well.
If you have previously agreed to us using your personal information for the abovementioned purposes, you may change your mind at any time by writing or emailing us at email@example.com.
Access, update, correct, erase or restrict processing your personal information
Withdrawal of consent
Transfer of personal information outside of your jurisdiction
To the extent that we may need to transfer personal information outside of your jurisdiction, whether to our affiliated companies (which are in the communications, social media, technology and cloud businesses) or Third Party Service Providers, we shall do so in accordance with the applicable laws. In particular, we will ensure that all transfers will be in accordance with requirements under your applicable local data protection laws by putting in place appropriate safeguards. You will have the right to be informed of the appropriate safeguards taken by Xiaomi for this transfer of your personal information.
Whenever Xiaomi shares personal data originating in the EEA with a third party which may or may not be a Xiaomi entity outside the EEA, we will do so on the basis of EU standard contractual clauses or any other safeguards provided for in the GDPR.
Order of precedence
Do I have to agree to any third party terms and conditions?
Social media (features) and widgets
Depending on your jurisdiction, you may be able to log in to our website using sign-on services such as Facebook Connect or an Open ID provider. These services will authenticate your identity, provide you the option to share certain personal information (such as your name and email address) with us, and to pre-populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on this website to your profile page to share with others within your network.
About our systematic approach to manage your personal information
If you are Europe Union user under GDPR, Xiaomi will provide systematic approach to manage personal data deeply engages our people, management processes and information systems by applying a risk management methodology. According to the GDPR, for instance, (1) Xiaomi set up a Data Protection Officer (DPO) in charge the data protection, and the contact of DPO is firstname.lastname@example.org; (2) procedure like data protection impact assessment (DPIA).
Xiaomi Singapore Pte. Ltd.
20 Cross Street, China Court #02-12
For users in the European Economic Area (EEA):
Xiaomi Technology Spain,S.L.
C/. Orense N.º 70-Ofic. 8º Dcha, 28020 Madrid
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