Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.
1 What information is collected by us and how do we use it?
1.1 What information is collected by us
In order to provide our services to you, we will ask you to provide personal information that is necessary to provide those services to you. We will only collect the information that is necessary for its specified, concrete, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes. You have the right to choose whether or not to provide the information we have requested, but in most cases, if you do not provide your personal information, we may not be able to provide you with our services or respond to your queries.
1.1.1 Information you provide to us
We may collect any personal information you provide to us, which is necessary for the service you choose. For example, you may provide your Mi Account information when you log in; you may provide us your email address if you wish to receive news or updates from us; you may provide us your mobile phone number, address, name, postal code, order, invoicing details if you use retailing services.
1.1.2 Information that we collect in your use of services
1.1.3 Information from third-party sources
When permitted by law, we will collect information about you from third-party sources. For example,
1.1.4 Non-personally identifiable information
We may also collect other types of information which are not directly or indirectly linked to an individual and which may not be defined as personal information according to applicable local laws. Such information may include statistical data generated when you use a specific service (e.g. daily usage events, page access events, page access time events and session events); network monitoring data (e.g. request time, number of request or error request etc.); application crash events. The purpose for such collecting is to improve the services we provide to you. The type and amount of information collected depends on how you use our services.
Such data is not personal information as it cannot be used to identify you. However, if we combine non-personal information with personal information, such information will be treated as personal information.
1.2 How we use the personal information that we collect
The purpose of collecting personal information is to provide you with our services, and to ensure that we comply with applicable laws, regulations and other regulatory requirements. This involves:
Storing and maintaining information related to you for our business operations (such as business statistics) or for fulfilling our legal obligations.
Other purposes with your consent.
Here are more detailed examples on how we use your information (which may include personal information):
2 Cookies and other technologies
Technologies such as cookies, tags, and scripts are used by Xiaomi and our third party service providers and business partners (for more information see “How we share, transfer, and publicly disclose your personal information” below). These technologies are used in analyzing trends, administering the site, tracking users’ movements around the website and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. These technologies help us better understand users’ behavior, tell us which parts of our websites people have visited, as well as facilitate and measure the effectiveness of web searches. We treat information collected by cookies and other technologies as non personal information, except where Internet Protocol (IP) addresses or similar identifiers are considered personal information by local laws.
3 How we share, transfer, and publicly disclose your personal information
We do not sell any personal information to third parties. We may sometimes share your personal information with third parties (as described below) in order to provide or improve our services, including offering services based on your requirements. If you no longer wish to allow us sharing this information, please contact us at https://privacy.mi.com/support.
3.1.1 Sharing that you actively choose or request
With your explicit consent or at your request, we will share your personal information within the scope of your consent/request with specific third parties designated by you.
3.1.2 Sharing information with our group
In order to successfully conduct business operations and to provide you with all the functions of our services, we may share your personal information from time to time to other Xiaomi affiliates.
3.1.3 Sharing with our group’s ecosystem companies
Xiaomi works together with a group of companies forming the Mi Ecosystem. The Mi Ecosystem companies are independent entities, invested and incubated by Xiaomi, and are experts in their fields. Xiaomi may disclose your personal information to the Mi Ecosystem companies to provide you with and improve the existing products and services (both hardware and software) from the Mi Ecosystem companies. Some of these products or services will still be under the Xiaomi brand, while others may use their own brand. The Mi Ecosystem companies may share information with Xiaomi from time to time in relation to products or services under the Xiaomi brand with Xiaomi to provide hardware and software services, bringing better features and user experience. Xiaomi will take appropriate management and technical measures to ensure the security of your personal information processing, including but not limited to the encryption of your personal information.
3.1.4 Sharing with third party service providers and business partners
To provide performance measurement, analysis, and other business services, we may also share information (non-personal information) with third parties in aggregated form. We use the information we have to help our business partners evaluate the effectiveness and coverage of their services, and understand the types of people who use their services and how people interact with their websites, apps, and services. We may also share general usage trends of our services with them, such as the number of customers in a particular group of people who purchase certain products or engage in certain transactions.
In accordance with legal requirements, legal procedures, litigation and/or requests from public agencies and government agencies, Xiaomi may need to disclose your personal information. If the disclosure is necessary or appropriate for national security, law enforcement, or other matters of public importance, we may also disclose information about you.
In order to enforce our terms or protect our business, rights, assets or services, or to protect users, or if the disclosure is reasonably necessary for the following purposes (detecting, preventing and resolving fraud, unauthorized use of the service, violations of our terms or policies, or other harmful or illegal activities), we may also disclose information about you. (There may be occasions when Xiaomi may collect, use or disclose your personal information without your consent if it is and only to the extent it is permitted under applicable data protection laws). This may include providing your personal information to public or government agencies; communicating with third-party partners about the reliability of your account to prevent fraud, violations, and other harmful behaviors.
In addition, we may share your personal information with:
Xiaomi will not transfer your information to any subject except in the following cases:
3.3 Public disclosure
In addition to releasing the winner's mobile phone number or Mi Account ID or user name when publishing the winner list in de-identifiable form, Xiaomi will only publicly disclose your personal information under the following circumstances:
4 How we store and protect your personal information
4.1 Xiaomi’s security safeguards
We are committed to keeping your personal information secure. In order to prevent unauthorized access, disclosure or other similar risks, we have put in place all legally required physical, electronic and managerial procedures to safeguard and secure the information we collect on your mobile device and on Xiaomi websites. We will ensure that we safeguard your personal information in accordance with applicable law.
For example, when you access your Mi Account, you can choose to use our two-step verification program for better security. When you send or receive data from your Xiaomi device to our servers, we make sure they are encrypted using Transport Layer Security (“TLS”) and other algorithms.
All your personal information is stored on secure servers, and protected in controlled facilities. We classify your information based on importance and sensitivity, and ensure that your personal information has the required level of security. We have special access controls for cloud-based data storage, and we regularly review our information collection, storage and processing practices, including physical security measures, to guard against any unauthorized access and use.
We conduct due diligence on business partners and third party service providers to make sure that they are able to protect your personal information. We also check that appropriate security standards are maintained by these third parties by putting in place appropriate contractual restrictions, and where necessary, carrying out audits and assessments. In addition, our employees and those of our business partners and third party service providers who access your personal information are subject to enforceable contractual obligations of confidentiality.
We conduct security and privacy protection training courses and tests to enhance our employees' awareness of the importance of protecting personal information. We will take all practicable and legally required steps to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure, and for this reason we cannot guarantee the security or integrity of any personal information when transferred from you or to you via the Internet.
We handle personal data breaches as required by applicable data protection law which includes, where required, notifying the breach to the relevant data protection supervisory authority and data subjects.
4.2 What you can do
You can set a unique password for Xiaomi by not disclosing your sign-in password or account information to anybody (unless such person is duly authorized by you) to avoid password leaks to other websites which may harm your account security at Xiaomi. Whenever possible, please do not disclose the verification code you received to anyone (including those who claim to be Xiaomi customer service). Whenever you sign in as a Mi Account user on Xiaomi websites, particularly on somebody else's computer or on public Internet terminals, you should always sign out at the end of your session. Xiaomi cannot be held responsible for lapses in security caused by third party accessing your personal information as a result of your failure to keep your personal information private. Notwithstanding the foregoing, you must notify us immediately if there is any unauthorized use of your account by any other Internet user or any other breach of security.
Your assistance will help us protect the privacy of your personal information.
4.3 Accessing other features on your device
Our applications may access certain features on your device. This information is used to allow the applications to run on your device and allow you to interact with the applications. At any time you can revoke your permissions by turning them off at the device level or by contacting us at https://privacy.mi.com/support.
4.4 Retention policy
5 Your rights
Controlling your personal information
5.1 Controlling settings
Xiaomi recognizes that privacy concerns differ from person to person. Therefore, we provide examples of ways Xiaomi makes available to you to restrict the collection, use, disclosure or processing of your personal information and control your privacy settings, such as sign in or out of the Mi Account.
If you have previously agreed to us using your personal information for the aforementioned purposes, you may change your mind at any time by contacting us at https://privacy.mi.com/support
5.2 Your rights to your personal information
Depending on applicable laws and regulations, you have the right to access, rectification, and erasure of any other personal information that we hold about you (hereinafter referred to as the request).
You may also access and update the details relating to the personal information in your Mi Account at https://account.xiaomi.com or by logging into your account on your device. For additional information, please write to us or contact us at https://privacy.mi.com/support.
(1) Through Xiaomi's exclusive request channel and for the protection of your information security, your request should be in writing (unless the local law explicitly recognizes the oral request);
(2) Provide sufficient information to enable Xiaomi to verify your identity and ensure that you are the data subject or a person legally authorized to act on the data subject’s behalf.
Once we obtain sufficient information to confirm that your request can be processed, we shall proceed to respond to your request within any timeframe set out under your applicable data protection laws.
5.3 Withdrawal of consent
You may withdraw your consent previously provided to us for a particular purpose by submitting a request, including collecting, using, and/or disclosing your personal information in our possession or control. Based on the specific service you are using, you can visit the Mi Account management center at https://account.xiaomi.com/pass/del or contact us at https://privacy.mi.com/support. We will process your request within a reasonable time from when the request was made, and thereafter not collect, use and/or disclose your personal information as per your request. Depending on the extent of your withdrawal of consent, please note that you may not be able to continue receiving the full benefit of Xiaomi’s products and services. The withdrawal of your consent or authorization will not affect the validity of our processing carried out on the basis of the consent up until the point of withdrawal.
5.4 Cancelling a service or account
If you wish to cancel a specific product or service, you can contact us at https://privacy.mi.com/support for logout service.
If you wish to cancel the Mi Account, please note that the cancellation will prevent you from using the full range of Xiaomi products and services. Cancellation may be prevented or delayed in certain circumstances.
6 How your personal information is transferred globally
If we need to transfer personal information outside of your jurisdiction, whether to our affiliates or third-party service providers, we will comply with related applicable laws. We ensure that all such transfers meet the requirements of applicable local data protection laws by implementing uniform safeguards. You can find out about the safeguards that we have in place by contacting us at https://privacy.mi.com/support.
If you use our services in the area of the European Economic Area (EEA), Xiaomi Technology Netherlands B.V. will act as the data controller and Xiaomi Singapore Pte. Ltd. will be responsible for the data processing. Contact details can be found in the "Contact us" section.
If Xiaomi shares personal data originating by you in the EEA to a Xiaomi Group entity or a third party service provider outside the EEA, we will do so on the basis of EU standard contractual clauses or any other safeguards provided for in the GDPR.
7 Protection of minors
We consider it the responsibility of the parent or guardian to supervise the child's use of our services. However, we do not offer services directly to a child or use personal data of children for the purposes of marketing. If you are a parent or guardian and you believe that the minor has provided Xiaomi with personal information, please contact us at https://privacy.mi.com/support to ensure that the personal information is removed immediately and that the minor is unsubscribed from any of the applicable Xiaomi services.
8 Do I have to agree to any third party terms and conditions?
10.1 Single sign-on
Depending on your jurisdiction, you may be able to log in to our website using a variety of login provided by OAuth services. These services will authenticate your identity, provide you the option to share certain personal information (such as your name and email address) with us, and to pre-populate our sign-up form. The OAuth services allow you to choose whether or not to post information about your personal activities on this website to your profile page to share with others within your network.
11 Contact us
Xiaomi Communications Co., Ltd.
#019, 9th Floor, Building 6, 33 Xi'erqi Middle Road, Haidian District, Beijing, China, 100085
Xiaomi Singapore Pte. Ltd. 20 Cross Street, China Court #02-12 Singapore 048422
For users in the European Economic Area (EEA):
Xiaomi Technology Netherlands B.V. Room 04-106, Wework Strawinskylaan 4117 4th Floor, Atrium North Tower Amsterdam, 1017XD
Contact Form: https://privacy.mi.com/support
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