The "MI" in our logo stands for “Mobile Internet”. It also has other meanings, including "Mission Impossible", because Xiaomi faced many challenges that
had seemed impossible to defy in our early days.
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality
technology doesn't need to cost a fortune. We create remarkable hardware, software, and internet
services for and with the help of our Mi fans. We incorporate their feedback into our product range,
which currently includes the Mi Note Pro, Mi Note, Mi 4, Redmi 2, Mi TV, Mi Band and other accesso-
ries. With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong,
Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi is
expanding its footprint across the world to become a global brand.
Lei Jun was part of the founding team of Kingsoft in 1992 and became CEO in 1998. A year later, he founded the IT information service and download website Joyo.com. After Kingsoft successfully completed their IPO, Lei Jun stepped down from his position and became Vice Chairman at Kingsoft. In the early 2000’s, he invested in many successful start-up companies like YY, UC and Vancl as an angel investor, and on April 6, 2010, he founded Xiaomi. In July 2011, he returned to Kingsoft as Chairman of the Board. Lei Jun is currently the Chairman and CEO of Xiaomi.
Lin Bin graduated from Sun Yat-sen University in 1990, where he obtained an Electronic Engineering degree. He received his Master’s Degree in Computer Science at Drexel University in 1992. Soon after, he joined Microsoft, where he worked as Lead Project Engineer, Senior Development Manager of MSRA, and Engineering Director of MSRA. Lin Bin also contributed to the R&D of Microsoft products, including Windows Vista and IE 8. In 2006, he joined Google as the Vice President of the Google China Institute of Engineering and the Engineering Director of Google Global. He was in charge of building and managing Google China’s Mobile Search and the Android App Localization teams.
Wanqiang is the Chief Brand Officer of Xiaomi. He co-founded Xiaomi in 2010 and has previously led MIUI and mi.com e-commerce. A significant contributor to both hardware and software design, he is also the creative mind behind popular internet keywords like “F-code”, “Mi Fan Festival” and more. Wanqiang joined Kingsoft in 2000 and co-founded their UIUX Design Centre. He served in several positions including Kingsoft Dictionary General Manager, Chief UI Designer, Design Center Director, and Internet Content Director. One of the earliest UI and HCI experts in China, he also played key roles in developing well-known software projects like Kingsoft Antivirus, Kingsoft Dictionary and WPS Office.
Hong Feng leads the MIUI division at Xiaomi. He graduated from Shanghai Jiao Tong University where he obtained a computer science & engineering degree. He continued his academic career at Purdue University, where he received a Master’s Degree in Computer Science. From 2001 to 2005 Hong Feng worked at Siebel and then joined Google as Senior Software Engineer in 2006. While at Google Headquarters, Mr. Hong oversaw Google Calendar, Google Maps and Google 3D Street View. From 2006 to 2010, he worked as Senior Product Manager of Google China and led the Google China team to develop a series of localized products like Google Music and Google Pinyin Input.
Liu De leads Xiaomi's industrial design and Ecosystem development programs. He graduated with a Master’s Degree in Industrial Design from Art Center College of Design located in California, USA, where he is one of only 20 Chinese students to receive a diploma during the institution’s 80-year history. He returned to China to establish the Industrial Design Department at Beijing University of Technology, where he served as the department’s dean.
Wang Chuan joined Xiaomi in 2012 . He is President of the Major Appliances Business Department. He is responsible for business development and team management of air conditioners, refrigerators, washing machines and other major appliances (other than TV).
Wang Chuan was graduated from Beijing University of Technology with a master degree in computer science & engineering. He founded Thunder Stone Technology Ltd. in 1996 and led the company to be the largest audio-visual entertainment equipment supplier in China. In 2010, Wang Chuan founded Beijing Duokan Technology Co., Ltd and served as the CEO.
Wang Xiang joined Xiaomi in 2015 and leads global business, intellectual property rights and legal affair teams. He was previously with Qualcomm for 13 years, and has over 20 years of experience in the semiconductor and communications industry. He led business operations as Senior VP and President of Greater China at Qualcomm, helping the company rapidly expand and deepen its relationships in China. He also held senior management positions in sales and marketing at leading companies including Motorola and Lucent/Agere. Wang Xiang graduated from Beijing University of Technology with a Bachelor’s degree in Electronic Engineering.
Qi Yan joined Xiaomi in 2012 and leads platform, internal operations and external public affairs. She has a Masters degree from the Academy of Social Sciences, and an EDP from Peking University’s Guanghua School of Management. She was a China Democratic National Construction Association leader and a principal of the Beijing Jianhua Experimental School. She founded two electronic stores “Silicon Valley Computer City” and “Electronics Computer City” in 1998 and 2003 respectively. In 2004, she joined aigo as CEO.
Shouzi joined the Xiaomi leadership team in 2015 as CFO, leading the Finance, Investment and HR teams. A Singaporean national, he joined DST in 2010 and was actively involved in the firm's investments in Xiaomi, JD.com, Alibaba and Didi, among others. Prior to DST, Chew worked at Goldman Sachs in London. Chew received a BSc in Economics from University College London and a MBA from Harvard Business School.
Having joined Xiaomi in 2013, Shang Jin leads Mi Talk, gaming business integration and is responsible for Xiaomi’s interactive entertainment business. He joined Kingsoft in 1999, contributing to its WPS and gaming areas in both Zhuhai and Beijing locations. In 2002, he became Lei Jun’s technical advisor. Shang Jin left Kingsoft in 2005 and founded several gaming companies such as Changyou, youxigu.com and 70yx.com. In 2010, he was awarded Zhongguancun’s leading talent and was named one of the top 10 most influential leaders of the year.
Zhang Feng joined Xiaomi in September 2016, He is Group Chief of Staff. Zhang Feng is responsible for assisting the CEO in formulating the Group Development Strategy and supervising the implementation of the strategies of the various business departments. And Zhang Feng is concurrently Chairman of the Group Procurement Committee. He is responsible for integrate the procurement needs of various departments of the company, improve procurement capability, optimize the procurement process and its efficiency.
He received a bachelor’s degree in radio electronics from Shanghai Technology and Science University. Zhang Feng Engaged in the mobile phone and communication industry for more than 20 years. From 1993-2012, he worked as general manager at Inventec group’s Nanjing branch. In 2013, Mr. Zhang founded Jiangsu Zimi Electronic Technology Co. Ltd and served as the general manager, and Zimi became one of Xiaomi’s ecosystem partners.
Manu joined Xiaomi in 2014, and heads Xiaomi’s business in India. Prior to joining Xiaomi, Manu co-founded a leading e-commerce company in India: Jabong.com, and also worked with McKinsey & Company for 5 years. He is an engineering graduate from IIT Delhi, and an MBA from IIM Calcutta, India.
Mr. Yan joined Xiaomi in October 2010. As one of the earliest employees at Xiaomi, he has participated in the research and development, mass production, and quality control of all major smartphone models, including the first generation Mi 1. Since February 2017, he has been responsible for all hardware research and development for the smartphone business, and has also served as the Vice-Chairman of the Xiaomi Smart Phone business Quality Committee. Prior to joining Xiaomi, he worked as a chief Mechanical engineer at Motorola China, and participated in the research and development of many world-class products. He has more than 20 years of experience in telecommunications product design, research and development, and quality control.
He joined Xiaomi in January 2019, responsible for the brand strategy, product planning, production, sales &marketing of Redmi. LU, Weibing graduated from Tsinghua University with a major in chemistry, and EMBA of CKGSB. Former President of Gionee group. Founder and CEO of Chenyee Technology Co.
In June 2012, he joined Xiaomi and built up the Xiaomi Artificial Intelligence and Cloud Platform team. He has led Xiaomi's “Cloud Computing-Big Data-Artificial Intelligence” technology development route。He is the chairman of the Group technical committee . Dr. CUI, Baoqiu graduated from the Department of Computer Science of Wuhan University and received his Ph.D. in Computer Science from the State University of New York at Stony Brook. Prior to joining Xiaomi, he worked in IBM Silicon Valley Lab, Yahoo! and LinkedIn, working on technology development and management in database, search engine, machine learning, big data, social networking and more.
"Just for fans" – that's our belief. Our hardcore Mi fans lead every step of the way. In fact, many
Xiaomi employees were first Mi fans before joining the team. As a team, we share the same relentless
pursuit of perfection, constantly refining and enhancing our products to create the best user experience
possible. We are also fearless in testing new ideas and pushing our own boundaries. Our dedication
and belief in innovation, together with the support of Mi fans, are the driving forces behind our
unique Mi products.
We are incredibly flat, open, and innovative. No never-ending meetings. No lengthy processes.
We provide a friendly and collaborative environment where creativity is encouraged to flourish.
Xiaomi’s got talent! Friendly competitions let the Mi team show off their athletic prowess in bask-
etball, swimming, badminton and more. Our annual "Mi Idol" has also uncovered plenty of star potential.
Xiaomi is focused on being the most user-centric mobile internet company, and we aim
to constantly exceed expectations through innovations in software, hardware and services.
Many of our employees were initially fans of Mi products, before they decided to join us. Our team is
not only passionate about technology, but also relentlessly pursues perfection to break tradition and
push boundaries, all just to ensure that our products remain unique and offer an unparalleled user
experience. Xiaomi is headquartered in Beijing, China and has offices
in Asia-Pacific, India, and Brazil.
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