Lei Jun, our co-founder and CEO, describes our goal at Xiaomi as “creating products that make users scream”.

         Since the birth of the first Xiaomi phone in 2011, we’ve been building high-performance products using state-of-the-art technology and always aiming to exceed the expectations of our “Mi fans”. We listen, we iterate quickly and we make sure our products remain up to date so they’re indispensable in your everyday life.

         In 2013, we introduced “Redmi” — originally “Hongmi” in Chinese — which fulfills the same promise of Xiaomi for first-time smartphone users. “Red” means passion and “Mi”, our core brand, stands for mobile Internet. Redmi is a line of high-performance products which are also extremely affordable and allow you to expect more and achieve more.

         We hope you enjoy using Redmi as much as we’ve enjoyed creating it!
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