The "MI" in our logo stands for “Mobile Internet”. It also has other meanings, including "Mission Impossible", because Xiaomi faced many challenges that
had seemed impossible to defy in our early days.
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality
technology doesn't need to cost a fortune. We create remarkable hardware, software, and internet
services for and with the help of our Mi fans. We incorporate their feedback into our product range,
which currently includes the Mi Note Pro, Mi Note, Mi 4, Redmi 2, Mi TV, Mi Band and other accesso-
ries. With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong,
Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi is
expanding its footprint across the world to become a global brand.
Lei Jun was part of the founding team of Kingsoft in 1992 and became the CEO in 1998. After Kingsoft successfully completed their IPO in 2007, Lei Jun stepped down from his position and became Vice Chairman at Kingsoft. In July 2011, he returned to Kingsoft as Chairman of the Board. In 2000, Lei Jun founded the IT information service and download website Joyo.com, which was sold to Amazon.com in 2004. Moreover, he invested in many successful start-up companies like YY, UC and Vancl as an angel investor. On April 6, 2010, he chose to re-start and founded Xiaomi.
Lin Bin joined Xiaomi in 2010. He graduated from Sun Yat-sen University in 1990 with a bachelor’s degree in electronic engineering. He obtained his master’s degree in computer science from Drexel University in the United States of America. From1995-2006, he acted as Director Engineer of Microsoft Corporation, Senior Development Manager of Microsoft Research Institute in Asia, and Director of Microsoft Advanced Technology Center (ATC), etc. He involved in the software research of Windows Vista、IE8 during this period. He joined Google at the end of 2006 as Vice President and Google Global Engineering Director of Google China Academy of Engineering. He is solely responsible for Google China Mobile search, android localization application team formation, engineering research and development.
Wang Xiang joined Xiaomi in 2015 and he is responsible for platform functions and assisting the CEO with group operations. Wang Xiang graduated from Beijing University of Technology with a bachelor’s degree in electronic engineering. He was previously with Qualcomm for 13 years, and has over 20 years’ experience in semiconductor and communications industry. He worked as Senior Vice President and President of Greater China at Qualcomm, and under his leadership the company rapidly expanded and deepened its relationships in China. He also held senior management positions in sales and marketing at leading companies including Motorola and Lucent/Agere.
Hong Feng joined Xiaomi in 2010. He is the Chairman and CEO of Airstar Digital Technology, focusing on development of financial business. Hong Feng graduated from Shanghai Jiao Tong University where he obtained a computer science & engineering degree. He continued his academic career at Purdue University, where he received a master's degree in computer science. Before Xiaomi, Hong Feng worked at Siebel and then joined Google as Senior Software Engineer. While at Google Headquarters, he oversaw Google Music, Google Pinyin Input, Google Calendar, and Google 3D Street View.
Liu De joined Xiaomi in 2010 and he is in charge of the recruitment, promotion, training and assessment of senior staff, organizational structure design and approval. In addition, he is responsible for cadres training sessions. In the meantime, he remains President of Qinghe University. Liu De graduated from Beijing Institute of Technology with a bachelor's degree in industrial design and a master's degree in mechanical engineering. He continued his academic career at Industrial Design from Art Center College of Design located in California, USA, where he received a master's degree in industrial design. He returned to China to establish the industrial design department at University of Science and Technology Beijing, where he served as the department’s dean.
Wang Chuan joined Xiaomi in 2012 and currently serves as Chief Strategy Officer. He graduated from Beijing University of Technology with a master's degree in computer science & engineering. He founded Thunder Stone Technology Ltd. in 1996 and led the company to be the largest audio-visual entertainment equipment supplier in China. In 2010, Wang Chuan founded Beijing Duokan Technology Co., Ltd and served as the CEO.
Shou joined Xiaomi in 2015 and now is in charge of sales management of International Department. Shou received a bachelor's degree in economics from University College London and an MBA from Harvard Business School. He joined DST in 2010 and was actively involved in the firm's investments in Xiaomi, JD.com, Alibaba and Didi, among others. Prior to DST, Shou worked at Goldman Sachs in London.
Zhang Feng joined Xiaomi in 2016, and now he is Group Chief of Staff. Zhang Feng is responsible for assisting the CEO in formulating the Group Development Strategy and supervising the implementation of the strategies of the various business departments. And Zhang Feng is simultaneously Chairman of the Group Procurement Committee. He is responsible for integrating the procurement needs of various departments of the company, improving procurement capability, optimizing the procurement process and efficiency. He received a bachelor’s degree in radio electronics from Shanghai University of Science and Technology. Zhang Feng Engaged in the mobile phone and communication industry for more than 20 years. From 1993-2012, he worked as General Manager at Inventec Group’s Nanjing branch. In 2013, Mr. Zhang founded Jiangsu Zimi Electronic Technology Co. Ltd and served as the General Manager, and Zimi became one of Xiaomi’s ecosystem partners.
Lu Weibing joined Xiaomi in 2019, and now is responsible for sales management of China Region and the brand strategy, product planning and production, sales & marketing of Redmi. Lu Weibing graduated from Tsinghua University with a major in chemistry, and received his EMBA from CKGSB. Before Xiaomi, he served as President of Gionee Group, Founder and CEO of Chenyee Technology Co.
Manu joined Xiaomi in 2014, he is the head of Xiaomi’s business in India. He graduated from IIT Delhi in engineering, and received an MBA from IIM Calcutta, India. Before Xiaomi, He worked at McKinsey & Company for 5 years, and co-founded Jabong.com, which is a leading e-commerce company in India.
Cui Baoqiu joined Xiaomi in 2012 and now is the chairman of Group Technical Committee. He is responsible for the development and enhancement of Group’s technology strategy, technology cooperation, technology talent, technology organization and technology culture. Dr. Cui Baoqiu graduated from the department of computer science of Wuhan University and received his PhD in computer science from the State University of New York at Stony Brook. Prior to joining Xiaomi, he worked at IBM Silicon Valley Lab, Yahoo! and LinkedIn, working on technology development and management in database, search engine, machine learning, big data, social networking and more.
Yan Kesheng joined Xiaomi in 2010, and now is responsible for the quality management of all products and services. In addition, he is responsible for cadres training sessions as Deputy Minister of Group Organization Department and Managing Vice President of Qinghe University. He graduated from Anhui Engineering Institute University with a degree in technology in agricultural machinery design and manufacturing. Prior to joining Xiaomi, he worked as a Chief Mechanical Engineer at Motorola China, and participated in the research and development of many world-class products. He has more than 20 years of experience in telecommunications product design, research and development, and quality control.
Shang Jin joined Xiaomi in 2013, and he is responsible for the general management in China Region. He graduated from Dalian University of Technology, department of physics. Shang Jin joined Kingsoft in 1999, contributing to its WPS and gaming areas in both Zhuhai and Beijing locations. In 2002, he became Lei Jun’s Technical Assistant. Shang Jin left Kingsoft in 2005 and invested in or co-founded several gaming companies such as Changyou, youxigu.com, 70yx.com and Qilin Films.
He Yong joined Xiaomi in 2018, and he is responsible for group’s public affairs, regional headquarter management and regional development. He Yong received his PhD from Wuhan University. Before Xiaomi he worked as the Deputy Director of liaison office of Hubei Province in Beijing. He Yong has extensive experience in government relationship, public affairs, regional economy, enterprise service, etc.
Chang Cheng joined Xiaomi in January 2020, and he is responsible for smartphone product planning. Dr. Chang Cheng graduated from the department of mathematics of Beijing Normal University and received his PhD in engineering from Beijing University of Aeronautics and Astronautics. Prior to joining Xiaomi, he worked as Vice President of Lenovo Group.
Gao Ziguang joined Xiaomi in 2014. He is responsible for new retail business of China Region. Gao Ziguang graduated from Xi'an Jiaotong University, majoring in computer science and technology, and later received an MBA from Tsinghua University. Before joining Xiaomi, he worked in Tencent for 10 years and grew up from basic engineer to T4 technical expert. Gao Ziguang has participated in and been in charge of QQ, SOSO, Tencent Microblog, Micro-Video and other products. He has rich experience in Internet business.
Zeng Xuezhong joined Xiaomi in July 2020, and he is responsible for R&D and manufacturing of smartphone. Zeng Xuezhong graduated from the department of physics of Tsinghua University and later obtained an EMBA from Tsinghua University. He has served as Senior Vice President and President of ZTE Corporation in China, Executive Vice President of ZTE Corporation and CEO of ZTE Terminal. He also held senior management positions such as Global Executive Vice President of Tsinghua Unigroup, Chairman and General Manager of Huixin Communications. As an excellent manager and expert in communication industry, he has rich practical experience in corporate strategy, innovation and transformation.
Alain Lam joined Xiaomi in October 2020 and now is responsible for financial management. In the meantime, he remains Deputy Chairman of Airstar Digital Technology. Alain graduated from Oxford University with a master's degree in engineering. Prior to joining Xiaomi, he served as the Managing Director and Head of Technology and Media in the Investment Banking and Capital Markets of Credit Suisse, as well as the Managing Director of Morgan Stanley. Alain has executed US stock IPO projects such as Kingsoft Cloud, Xiaopeng Motors and Pinduoduo, as well as Hong Kong stock IPO projects such as Alibaba, Xiaomi, and NetEase. He has more than 20 years of practical experience in capital markets.
"Just for fans" – that's our belief. Our hardcore Mi fans lead every step of the way. In fact, many
Xiaomi employees were first Mi fans before joining the team. As a team, we share the same relentless
pursuit of perfection, constantly refining and enhancing our products to create the best user experience
possible. We are also fearless in testing new ideas and pushing our own boundaries. Our dedication
and belief in innovation, together with the support of Mi fans, are the driving forces behind our
unique Mi products.
We are incredibly flat, open, and innovative. No never-ending meetings. No lengthy processes.
We provide a friendly and collaborative environment where creativity is encouraged to flourish.
Xiaomi’s got talent! Friendly competitions let the Mi team show off their athletic prowess in bask-
etball, swimming, badminton and more. Our annual "Mi Idol" has also uncovered plenty of star potential.
Xiaomi is focused on being the most user-centric mobile internet company, and we aim
to constantly exceed expectations through innovations in software, hardware and services.
Many of our employees were initially fans of Mi products, before they decided to join us. Our team is
not only passionate about technology, but also relentlessly pursues perfection to break tradition and
push boundaries, all just to ensure that our products remain unique and offer an unparalleled user
experience. Xiaomi is headquartered in Beijing, China and has offices
in Asia-Pacific, India, and Brazil.
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